Some stories begin long before you realize they’ve started — mine began when I was just ten years old. Back then, my parents launched a women’s wear label under my name, Arina. Watching them create beautiful pieces and build something from scratch sparked a love in me — a love for fashion, creativity, and the joy of making people feel special through what they wear.

I was brought up in Kuwait, where I spent most of my childhood, and later pursued my undergraduate degree at York University in Toronto, Canada. My time abroad shaped my perspective — blending global aesthetics with a deep appreciation for detail and storytelling.

After getting married and settling in India, I wanted to create something that brought together my creativity and my love for fashion — something heartfelt, beautiful, and meaningful. That’s how Baby Aroosa was born — a dream inspired by the tiniest souls and the joy they bring into the world.